We’ve been shortlisted for two ‘FreeFrom Food Awards’!

We are delighted to share with you that two of our products have been shortlisted for the 2015 FreeFrom Food Awards! Our Gluten and Dairy Free Purely Oaty Fruity Muesli has been shortlisted in the breakfast foods category, and our Gluten and Dairy Free Vanilla Sponge Mix in the store cupboard category.

Awards 15 CMYK shortlist

We’re thrilled to have two shortlisted products, and to be placed alongside other well-known free from brands.

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New Year: new show!

After the success of the BBC Good Food Show Winter (way back in 2014!), we’re heading to the BBC Good Food Eat Well Show next month, taking with us a host of tasty gluten free products.

The BBC Good Food Eat Well Show will be the first of its kind and launches at London Olympia on 27th February to 1st March.  Healthy food brands, products and renowned chefs, such as Lorraine Pascal and Hemsley, will gather together to show you how to balance a healthy lifestyle with your love of good food.

Delicious Alchemy Range


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Next stop: the BBC Good Food Show!

GF_WINTER_2015We’re thrilled to be taking our gluten free magic to one of the most prestigious food shows in the UK.

The Good Food Show Winter, plays host to the best names in the food industry and attracts some very popular bakers from, Mary Berry CBE to James Martin. The whole team here at Delicious Alchemy will be heading to Birmingham’s NEC to showcase our tasty products.

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We’re shortlisted for a Gluten Free ‘Quality Food Award’!


We are delighted to share with you that our Gluten and Dairy Free Chocolate Brownie Mix has been shortlisted in the home baking category of the prestigious, Quality Food Awards 2014.

We’re particularly excited as we’re shortlisted alongside mainstream products, demonstrating that free from products don’t have to compromise on taste.

If you haven’t tried our Gluten Free Chocolate Brownie Mix, we can assure you that they’re super scrummy and extra squidgy. Fingers crossed, we might have an award to show for it in a few weeks!

Gluten Free Chocolate Brownies

Here’s the shortlist for the Home Baking category:

  • Delicious Alchemy Gluten & Dairy Free Chocolate Brownie Mix – Delicious Alchemy
  • The Co-operative Loved by Us Gingerbread Cupcake Kit – Fiddes Payne
  • The Co-operative Loved by Us Pumpkin Seed Bread Mix – GR Wright & Sons
  • The Co-operative Salted Caramel Frosting – Food Innovations
  • Thorntons Chocolate Tortes – Symingtons

The Quality Food Awards are the most respected awards for food and drink products on sale in UK grocery outlets with a judging panel comprised of experts from many different industry disciplines. The judges take every aspect of a product into consideration – rewarding great flavours, high-quality ingredients, excellent value for money and outstanding packaging.

Almost 350 shortlisted food and drink products, which cover 80 categories are now in with a chance to win one of the food industries’ most prestigious accolades. Now in its 35th year, the Quality Food and Drink Awards ceremony will be held on 13th November.

Wish us luck!

Posted in: Head Office

Hopes for sweet success as we sponsor volleyball

We are delighted to announce that this year we will be spreading gluten free magic to the world of sport by sponsoring the Sheffield Volleyball Club’s Division 1 Women’s National League squad.

With the new season already off to a nail biting start, the team will be donning their new Delicious Alchemy branded kit and are hoping it will mark the start of another successful season.

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Delicious Alchemy at the Allergy & Free From Show


It’s almost time for the ‘Allergy + Free From Show North’ to take over the BT Convention Centre in Liverpool and following the fun we had at the London show, we couldn’t be more excited!

The show takes place on October 25th and 26th and you’ll find us on stand C60. We will have plenty of our delicious Gluten and Dairy Free products for you to sample as well as some fantastic show offers you won’t want to miss.

We’re really looking forward to meeting all you #FreeFromers so please come and say ‘hello’, meet the team and enjoy some of the delicious samples such as gooey chocolate brownies and moreish oaty cookies we’ll have to offer!

As friends of ours, we can offer you FREE tickets to come to the show! Just click to download your free tickets here.

Please let us know if you’re going to be there and we’ll keep an eye out for you. Just Tweet us at @4glutenfreefood.

See you there!

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Fun at the Free From Show!

July has been a very busy month for the Delicious Alchemy team so far. Not only did the world’s greatest cycling race, the Tour de France, pass through Sheffield but we also spent three days exhibiting at Olympia for the Allergy and Free From Show 2014.

Allergy and Free From Show Team photo1

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Don‘t bonk, eat porridge!

Bonjour and ‘ey up! It’s almost time to watch the Grand Départ of the world’s greatest cycling race – le Tour de France – leave Leeds and travel right through our home city of Sheffield here in glorious Yorkshire.

We can’t wait to see last year’s winner Chris Froome and Team Sky team whiz past on stage two of le Tour which starts in historic York and ends in Sheffield. And it doesn’t sound like we’re the only ones, with an estimated 250,000 spectators coming to witness this once in a lifetime spectacle, it’s going to be a very busy day!

The Delicious Alchemy team is going to be there to support all the riders and spread the gluten free word! Come find us at the Don Valley Bowl in Sheffield from 12pm on Sunday. Look out for our good luck messages dotted across the finish line. If you spot our signs, tweet us a picture for your chance to win a Delicious Alchemy goody box!

If you can’t get there in person, look out for us on the TV and let us know if you see us at any point.

If you are lucky enough to be riding in the race, our main advice would be: don’t bonk and eat our tasty gluten free porridge!

Posted in: Head Office