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Free means free

Everything we make is free from artificial flavours, colours and GM ingredients. And of course, gluten. We know it’s important. So that’s a promise.

Choice is everything

We’re here to make a gluten free diet interesting and varied. It’s why we’re always working hard to bring you new things. But only when we’re 100% satisfied they are right. And yummy.

Everything we know goes into everything we do

As coeliacs, gluten free converts, foodies and fanatics, there’s not much we don’t know about avoiding gluten. And if we can share what we know with you, that’s better for everyone.

Dedicated to the cause

Making the gluten free world more delicious is what drives us. Everyone needs a reason for getting out of bed in the morning. This is ours.

Our Story