Free means free

Everything we make is free! Okay, not that type of free, but we can guarantee that each product is free from artificial flavours, colours, GM ingredients and our arch-nemesis gluten.

Choice is everything

A big part of enjoying a gluten free diet is choice. We work hard to make our food varied, interesting and delicious. We choose to share our inventions with you when they’re 100% right; it’s your choice to eat them.


With a food scientist background and a team of keen alchemists in the kitchen, there’s not much we don’t know about avoiding gluten. And if we can share what we know with you, that’s better for everyone.

Dedicated to the cause

Making the gluten free world more delicious is what drives us. Everyone needs a reason for getting out of bed in the morning. A gluten and dairy free original instant porridge pot is ours.