Delicious Alchemy’s Gluten Free Charity: Live on BBC Radio Sheffield

Our Founder Emma Killilea went live on BBC Radio Sheffield this week to raise awareness of the The Delicious Alchemy Charitable Foundation.

As a coeliac, Emma is passionate about helping improve the lives of people on restricted diets – day by day. The Foundation will help to achieve this aim by donating gluten free food to UK food banks supported by the Trussell Trust, and helping research programmes and other charities improve the lives of those on free from diets.

Our first fundraising project for the Foundation is almost at its end – we are raising funds to create the ultimate gluten free guide book to help those on restricted diets adjust to their new lifestyle. ‘Goodbye Gluten, Hello Delicious’ is being written by Emma, and we need YOUR help to make it happen! Click here to find out more about the #DACrowdfund.

Emma Killilea 2

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Posted in: Uncategorized

The DA Challenge : A gluten free week experience

As a rite of passage at Delicious Alchemy, we like everyone to complete a ‘gluten free week’ so they can experience a free from diet first hand.  In this latest blog post, our newest recruit shares her experience of going gluten free…


Upon joining Delicious Alchemy, I was briefed that I must complete a gluten free week. I was slightly apprehensive as I’m still learning about what foods do & don’t contain gluten – but I was mainly curious to see what options I could find.

I’m not a big breakfast person, so gluten free breakfasts weren’t too much of a worry. I was mostly nervous about what I would do for lunch – as someone who tends to rush around a lot, convenience is a very important factor in my diet.  Also, my biggest weakness is bread which I knew would be a challenge. Although there are gluten free bread alternatives out there, I wasn’t sure how they’d compare…

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Posted in: Gluten Free Lifestyle | Head Office

Delicious Alchemy’s Emma is up for Entrepreneur of the Year!

We couldn’t be more excited to announce that our very own Emma Killilea, founder of Delicious Alchemy, has been shortlisted for Entrepreneur of the Year in The Grocer Gold Awards 2015!

Emma GG 1

We’ve come a long way since Emma set up the company in 2006, starting out with the simple but very real idea to create a delicious-tasting range of gluten free foods. Now, with a team of 25 people, a 12-strong product range, lines in leading supermarkets and our very own production house set up in Sheffield last year, she’s as committed as ever to making gluten free products commonplace and far more delicious.

It’s safe to say Emma’s been at the head, and heart, of every single Delicious Alchemy success. But there have also been a lot of people who’ve helped out along the way. So on behalf of Emma and the Delicious Alchemy team, we’d like to say a big thank you to everyone who’s supported us – the story certainly doesn’t end here! We’ve plenty more exciting things in the pipeline, so watch this space.

Posted in: Head Office

Emma shares the Delicious Alchemy story

Delicious Alchemy’s founder, Emma Killilea, is back with her second instalment about her Coeliac diagnosis and how Delicious Alchemy came to be…

I am often asked how I came to set up Delicious Alchemy, which was 9 years ago now! The idea came to me one summer’s day after I’d walked through a wheat field.

When I took my boots off afterwards, I found itchy swellings, like insect bites, on my ankles. Then I spotted the kernels of wheat in my sock and made the connection – wheat gives me welts.

Emma Killilea

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Posted in: Emma's Blog | Head Office

Hopes for sweet success as we sponsor volleyball

We are delighted to announce that this year we will be spreading gluten free magic to the world of sport by sponsoring the Sheffield Volleyball Club’s Division 1 Women’s National League squad.

With the new season already off to a nail biting start, the team will be donning their new Delicious Alchemy branded kit and are hoping it will mark the start of another successful season.

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Posted in: Head Office

Let the ‘Gluten Free Magic Bake Off’ Begin

Do you love baking and think you’ve got what it takes to become our Gluten Free Magic Bake Off Champion? We know there are plenty of gluten free baking enthusiasts out there and we want to hear from you! We’re running an eight week competition to find the ultimate Magic Baker to be crowned the Gluten Free Magic Bake Off Champion.  We’ve even created this catchy hashtag for the occasion, #GFMBO.

Gluten Free Magic Bake Off  Large logo

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Posted in: Competitions